‘It’s Like Milk But Made For Humans’

Vegan Ad on ‘Time Out’ Cover

The oat drink commercial has appeared in tube stations, and on 4oD

Oatly’s landmark vegan oat drink advertising campaign has been spotted as a wrap on major magazine Time Out.

The slogan, which says ‘It’s like milk but made for humans’, is featured on the cover alongside other log lines from the Swedish company. When the campaign was launched in Sweden several years ago, Oatly was sued by the dairy industry.

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5 Spooktacular Ways to Help Animals this Halloween

Scary costumes and tasty treats will always be a part of Halloween. This year, let’s add activism to the tradition! Check out these five easy ways to help animals and still have a scream of a time.

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How Saving One Chimp Led to a New Kind of Anti-Poaching Group

Protecting West Africa’s wildlife from poachers is all about making law enforcement and the courts work, says activist Ofir Drori.

Ofir Drori has gotten lost in Kenya’s wilderness, rescued a baby chimpanzee from traffickers in Cameroon, escaped death threats in Nigeria, and survived a crocodile attack in Ethiopia. But for Drori, life’s real challenge is fighting corruption in order to stop wildlife trafficking.

The 40-year-old Israeli-born activist is the founder and director of the EAGLE Network, which stands for Eco Activists for Governance and Law Enforcement, a coalition of NGOs in nine countries dedicated to helping governments crack down on wildlife trafficking and poaching.

It’s what he calls a “new-generation nonprofit,” one that’s focused not on education or policy but on law enforcement. And to enforce the law in central Africa, he says you first have to fight off corruption attempts left and right.

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Avoiding meat and dairy is ‘single biggest way’ to reduce your impact on Earth

Biggest analysis to date reveals huge footprint of livestock – it provides just 18% of calories but takes up 83% of farmland

Avoiding meat and dairy products is the single biggest way to reduce your environmental impact on the planet, according to the scientists behind the most comprehensive analysis to date of the damage farming does to the planet.

The new research shows that without meat and dairy consumption, global farmland use could be reduced by more than 75% – an area equivalent to the US, China, European Union and Australia combined – and still feed the world. Loss of wild areas to agriculture is the leading cause of the current mass extinction of wildlife.

The new analysis shows that while meat and dairy provide just 18% of calories and 37% of protein, it uses the vast majority – 83% – of farmland and produces 60% of agriculture’s greenhouse gas emissions. Other recent research shows 86% of all land mammals are now livestock or humans. The scientists also found that even the very lowest impact meat and dairy products still cause much more environmental harm than the least sustainable vegetable and cereal growing.

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Make it a Happy Thanksgiving for Turkeys!

The Animal Ethics Project would like to wish everyone a very happy Thanksgiving! We know that you will be thinking of Turkeys so we would like to acknowledge the important work of organizations such as Canadians for Ethical Treatment of Farmed Animals (CETFA) http://cetfa.org/. Here is what they have to say about the lives of farmed turkeys in Canada:

In 2012, Canadians consumed 142.0 million kg of turkey.

Modern turkeys have been genetically selected for high growth rate, and they are now only 3-4 months old when slaughtered. But because their bone structure has not been able to adapt to their massive bodies, painful and crippling leg disorders are common in the birds.

Most of the birds undergo elective surgeries without anaesthetics or analgesics. Young turkeys often have the ends of their toes cut or microwaved off (although we’ve seen entire digits missing). The males may have their snoods cut off with a regular pair of scissors; and all have partial beak amputation.

Debeaking has been shown to be incredibly painful as turkey’s beaks contain more nerve endings than our finger tips. The debeaked birds suffer phantom pain and some develop tumours of the beak as the nerve endings attempt to regenerate. Many countries now recognizing the cruelty of such practices and have banned the practice of debeaking.

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The UN Environment Program Just Declared Meat the World’s Biggest Problem! Here’s How We Can Solve It

Among the major issues we face in the modern day are climate change, dwindling natural resources, global health epidemics, and the inhumane treatment of animals. What do all of these problems have in common? Each one is intrinsically linked to and largely driven by our global society’s dependence on animal-sourced protein.

As developing nations have gained wealth and worldwide demand for meat and dairy has subsequently risen, the animal agriculture industry has mastered the art of producing animal products en masse in the cheapest, most “efficient” way possible.

As a direct result, the environment, our resources, and all life on Earth are now in grave danger. In fact, our obsession with cheeseburgers and chicken wings has gotten us into such a disastrous situation that the United Nations Environment Programme (UNEP) recently labeled meat as “the world’s most urgent problem.” And this is not an exaggeration, unfortunately.

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Forest Green Rovers named ‘greenest football club in world’

Forest Green Rovers has been named the “greenest football club in the world”.

The League Two side is one of only 15 organisations from around the world to win a United Nations (UN) “Momentum for Change” climate action award.

The club’s ground in Nailsworth, Gloucestershire, is powered by renewable energy and serves vegan food to players, staff and fans.

In July, it became the world’s first UN certified carbon-neutral football club.

Rovers were recognised after signing up for a UN Framework Convention on Climate Change (UNFCCC) initiative called “Climate Neutral Now” for the current season.

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