One in three Britons is now eating no or less meat, finds report

A fifth of people are now ‘flexitarian’ – trying to eat more plant-based meals without ditching meat altogether – a new poll by Waitrose suggests

A report by UK supermarket chain Waitrose shows that a third of the UK population (33.5 per cent) now have meat-free or meat-reduced diets. This includes one in eight Brits (13 per cent) who now identify as vegan or vegetarian, and a further 21 per cent as ‘flexitarian’.

“It’s extremely encouraging to learn how many Britons are choosing to reduce their consumption of animal products” Nick Palmer, the head of Compassion in World Farming UK, told the Guardian.

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