Streaming giant Netflix recently launched Cowspiracy: The Sustainability Secret, a 90-minute documentary financed via the crowd-funding site Indiegogo and executive-produced by Hollywood star Leonardo di Caprio. It is the latest in a short line of factual features promoted by Netflix, which was prompted to make this acquisition by the huge number of people keying the title into its search box.

Since its internet release last August, the film has been triggering major behavioral change among young adults, an age group often labeled as apolitical and apathetic.  As friends and Facebook contacts recommend the film, young people watch it and by the time the end credits roll, they have resolved to become vegans or vegetarians.

‘My friend Rob told me I had to see it as he knows how I feel about the terrifying loss of wildlife and habitats,’ said Matt Bidault, a 23-year-old British student who recently moved to Copenhagen to do a masters in climate change. Continue reading